iPhone 15 Price – Apple, a leading tech company, is facing tough competition not just in China but also in other countries. To counter this, they’ve slashed prices on their flagship product, the iPhone 15. Discounts of up to 20 percent are now available, with the 256GB iPhone 15 Pro Max dropping to $1,100 on Alibaba’s Tmall. The 128GB model is also over 20 percent cheaper, now priced at 4,599 yuan. This move aims to boost sales amidst fierce competition. Additionally, Apple has announced plans to invest further in research and development, particularly in areas such as artificial intelligence and augmented reality, in order to maintain its competitive edge in the market.
iPhone 15 Price Slashes in Response to Market Competition
Apple has dropped prices on its iPhone 15 to help sell more. You can now get up to 20 percent off on these phones. If you buy from Alibaba’s Tmall, the 256GB iPhone 15 Pro Max is now $1,100, down from what it used to cost. The 128GB model is also cheaper, now priced at 4,599 yuan instead of 5,999 yuan. These deals are happening from May 20 to 28.
Latest Price of Apple iPhone 15 in 2024
| Model | Discounted Price |
|---|---|
| iPhone 15 Pro Max (256GB) | $1,095 |
| iPhone 15 (128GB) | $635 |
Big drop in iPhone 15 price
The latest pricing for Apple’s iPhone 15 models in 2024 shows significant discounts, with the iPhone 15 Pro Max (256GB) priced at $1,095 and the iPhone 15 (128GB) at $635. However, despite these reductions, Apple’s online store in mainland China has maintained its prices. These discounts signify Apple’s efforts to generate interest in its flagship product, particularly in response to declining iPhone sales in China and other regions during the initial quarter. During the same period, the market share of American smartphones in China fell to 15.7%, down from 20.2% the previous year, mainly due to stiff competition from Chinese brands like Vivo, Honor, and Huawei.
Conclusion
Apple’s decision to slash prices on the iPhone 15 reflects its strategic response to the challenging landscape of the global smartphone market, marked by fierce competition, particularly in regions like China. These discounts aim to rejuvenate interest in Apple’s flagship product amidst declining sales figures. Additionally, Apple’s commitment to investing further in research and development, focusing on areas like artificial intelligence and augmented reality, underscores its dedication to maintaining a competitive edge in the industry. While these price reductions may help stimulate sales, it remains to be seen how Apple will navigate the ever-evolving smartphone market landscape and sustain its position as a leader in the tech industry.
Mudassar Rasool is a seasoned professional with over 8 years of experience in education content writing. He has contributed 100% of the content on FetchPakistan.com.pk, focusing on categories such as Education & Jobs Updates, Results, Merit Lists, and Roll Number Slips. His expertise also extends to technology and telecom sectors, allowing us to deliver comprehensive insights across business, automotive industry, startups, sports, education, news, and more. Mudassar Rasool’s contributions significantly enrich this platform, enhancing coverage and depth across diverse fields.
